## How Kate Spade Runs Two Holiday Campaigns at Once Without Letting Either One Suffer  
[Read the full post](https://builtbest.co/how-kate-spade-balances-valentines-day-with-gated-promotions/)

## What Three Years Working with Emily McCarthy Taught Us About E-commerce Growth  
[Read the full post](https://builtbest.co/maximizing-e-commerce-success-insights-from-working-with-emily-mccarthy/)

## Gated Sales Done Right: What Frēda Salvador Gets That Ulla Johnson Doesn’t  
[Read the full post](https://builtbest.co/optimizing-gated-sales-comparing-freda-salvador-and-ulla-johnson-approaches/)

## How I Use AI in My E-commerce Consulting Practice Every Day  
[Read the full post](https://builtbest.co/how-ai-has-become-my-essential-daily-tool/)

## Why We Moved Away from Project-Based Work — and What We Do Instead  
[Read the full post](https://builtbest.co/why-project-based-work-isnt-the-best-fit-anymore/)

## What MatchesFashion’s Collapse Tells Us About the Limits of Luxury E-commerce  
[Read the full post](https://builtbest.co/what-matchesfashions-collapse-means-for-ecommerce-and-fashion/)

## A Year in E-commerce: The Projects That Pushed Us in 2024  
[Read the full post](https://builtbest.co/from-hipaa-to-high-fashion-my-year-of-e-commerce-adventures/)

## The Post-Holiday E-commerce Checklist: What to Do When You’re Running on Empty  
[Read the full post](https://builtbest.co/the-im-too-tired-to-think-about-next-year-guide-for-e-commerce-merchants/)

## How to Build a Wholesale Channel on Shopify Without Shopify Plus  
[Read the full post](https://builtbest.co/the-no-nonsense-guide-to-setting-up-your-wholesale-channel-without-breaking-the-bank/)

## How to Find and Analyze Bounce Rate in Google Analytics 4  
[Read the full post](https://builtbest.co/how-to-analyze-your-websites-bounce-rate-in-google-analytics/)